On the reverse of this flyer we placed a great quote from former Bayern Munich player and now president of the club, Uli Hoeness.
"We could charge more than £104 [for a season ticket]. Let's say we charged £300. We'd get £2m more in income but what's £2m to us? In a transfer discussion you argue about that sum for five minutes. But the difference between £104 and £300 is huge for the fan. We do not think the fans are like cows, who you milk. Football has got to be for everybody."
So yes, the 3% price rise is totally unjustified. The club would love to have brushed it under the carpet and certainly tried their best to, but fans have (rightly) not forgotten. Expect more to come from this as the months progress and as the club continues to play deaf.
And for those wondering about this increase that's "in line with inflation", the facts shown below suggest otherwise.
Up The Gunners.